Category

Marketing

What Does SEO Stand For?

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So… Search Engine Optimization (SEO), huh? If you’re unfamiliar with SEO and you think it’s this big, hairy, scary beast, that’s totally okay… after reading this article, you’ll understand what it is and how you can best leverage your website’s content to maximize your SEO. The typical result of Search Engine Optimization is ranking higher in Google’s organic search results for relevant, industry search terms. To simply define SEO  – it’s how well your content…

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How to Choose the Right Domain, Host, and CMS

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When you’re looking to start a website there a bunch great head-scratching questions that you should be asking yourself and others who have more expertise in the digital world. There are some necessities your website must have in order to make it successful from the start – a unique Domain Name, great Hosting, and a robust, yet easy Content Management System (CMS). The domain is fully in your court, and I suggest using fun search tools like GoDaddy and domain…

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Lead Tracking Solutions For Your Website

By | Marketing | One Comment

Lead tracking can mean a lot of different things. Until recently, lead tracking was predominately monitored in spreadsheets and antiquated CRM systems that are static lists populated with contacts through manual insertion. Nowadays there are lead tracking solutions that allow you to understand how people found your website, what content they have interacted with, and which products they are most interested in. This has helped marketers and salespeople shorten the duration of a deal, and drive more revenue…

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How Much Does it Cost to Build a Website?

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Building or redesigning a website can range significantly in price. There are many factors when trying to calculate how much it costs to build a website. Typically when people go to price websites, they write up what they want/need to have done, submit their website ideas to multiple vendors, and typically get 3 or more drastically different quotes in return. The client now needs to figure out which of these estimates is most reasonable and accurate for the job……

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Why a Floating Social Bar Will Change Your Website

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Have you been to a website lately with an impressive amount of social proof and clout? How did you know that? Was it because they had a widget with the total number of shares, tweets, and likes displayed elegantly on their website? The psychological impact of social proof will make your readers immediately more engaged with your content. Putting a floating social bar on your website will show off your clout and thought leadership in an elegant display. Enabling your…

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WordPress CRM – Manage Leads on WordPress

By | Marketing | 2 Comments

Customer relationship management (CRM) is a system for managing a company’s interactions with leads and customers. Almost all businesses use a CRM to organize marketing and sales to increase revenue. Being able to leverage your website to help fuel sales is a hot topic for almost all businesses, and it can be a factor to help find and close deals. One in every five websites on the internet is built with WordPress, so naturally, it was a matter of time…

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WordPress and Google Webmaster Tools

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WordPress and Google Webmaster Tools work really well together. WordPress is a platform for you to build a website and continuously publish content through a blog. Google Webmaster Tools is a “no-charge web service by Google for webmasters. It allows webmasters to check indexing status and optimize visibility of their websites.” The Google Webmaster Tools include submitting and indexing webpages to Google, asking google to crawl your website, robot.txt Tester, and other resources to help you analyze the page speed…

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